TIMOTHY OULTON Concept Draft
Timothy Oulton
Timothy Oulton is a luxury furniture and hand crafts brand. The original website had many features, products and furniture collections but the session priority was unclear and confusion, especially the homepage is a mess. Then I was asked to have a brainstorming on the website revamp.
Website Entrance
Although this website did not have any online payment, it still had its eCommerce features ,such as account detail, product listing page and shipping address. Besides, I also need to design a few static pages for helping the client to illustrate the idea of Rewards Points.
Brand Story
Timothy Oulton has its brand history and has a lot of hand crafts products. I think it is worth to make a timeline to present the brand story and try some brush texture transition to discover this handmade business.
To make sure the look and feel consistent, a smooth transition between Brand Story and signature pieces is necessary. Each signature pieces also has its own story and craftsmanship.
News & Articles
Timothy Oulton's events and its interior photos are stunning. I try to pick four photos and use as the key visual of the articles categories. The key viusal is impressive enough to keep people on eye the articles.
Store Loactor
I used a vintage color tone for the google map and added a paper edge. I was trying to made it look like a nautical map, so people can use this map to discover more Timothy Oulton stores and found out that each store had different styles and features.
