Design System
Designed and maintained the entire customer-facing web platform of HoldCover – Hong Kong’s fast-growing online insurance marketplace. Built and evolved the company-wide design system in Figma, ensuring pixel-perfect consistency across all user journeys.
Seamless User Flow & Self-Service Insurance Purchase
Designed an intuitive, fully self-service online insurance platform enabling users to get instant quotes for all general insurance products, complete applications, and make payments entirely online driving end-to-end digital adoption with minimal customer support.
Instant Multi-Insurer Online Quotation Engine
Built a user-friendly quotation tool that generates real-time comparative quotes from multiple insurance companies with just a few essential inputs.
Application Form (KYC) │ Tackling the Most Complex Journey (Motor Insurance)
After selecting an insurance plan, you will proceed to the data entry section. Taking motor insurance as an example, it requires the most complicated information to fill out among all products. You need to provide detailed vehicle information and related documents. The application process is the most challenging one on the website among all insurance products, and the user experience is still being continuously improved.
My Policies │ Instant Access & Policy Management
Created a centralized “My Account” dashboard where users can instantly view, download, and manage all active policies and receive policy documents via email & SMS the moment purchase is completed.
My Account │ Loyalty & Engagement Features
Extended “My Account” beyond policy management into a rewarding member hub: users earn Hold Dollars (loyalty points), redeem coupons, contact dedicated support channels, and enjoy personalized offers—transforming a functional portal into a sticky, high-retention experience.
Marketing Campaign Pages
Designed all seasonal, partnership and acquisition-driven campaign landing pages and digital assets.
From Concept to Visuals │ Expanding the Brand Vision
Proactively partnered with the founder and marketing team to explore new business directions beyond traditional insurance sales. Created pitch decks and interactive prototypes for concepts.
